Named accounts
The three picks
Assisted living
Avista / Spring Gardens
14 Utah communities. Already buys SafelyYou for memory care, so nothing protects the independent wing. Open with a two-community paid pilot on independent living.
Age at home
Always Best Care Utah
Bret Lyman. Three territories, one owner, one signature for statewide. At ~$7.70/month we bundle into an hourly rate and stay margin-positive.
Life plan
Summit Vista
Taylorsville. 1,580 planned apartments, 600+ delivered. Densest concentration of financially autonomous seniors in Utah. One campus, one contract.
Handle with care
Spring Gardens is where Joel's mother is cared for. Use the relationship only to get the right corporate name. Keep the commercial conversation off the caregiving one.